Size & Fit Issue in Ecommerce: How to Sell the Right Fit & Size to your Customers?

“Online clothing retailers struggle with high return rates, which is about 20%” says Sucharita Mulpuru, a Principal Analyst for Forrester Research. “For expensive items, returns rates are even higher – 50%. The numbers look even even bigger, if you consider return rates of Brick-and-mortar stores – less than 10%.” (Erin G. Smith, WSJ) Sizing & […]